Tag: User Experience
We’ve all gone through so much this year – and it’s not over yet. 2020 has changed our lives in many ways, collectively and individually. However, one thing is certain: the pandemic has accelerated digital transformation across all industries and sectors. We were already moving towards more online sales and business, but that’s skyrocketed over […]
It happens all the time. A prospective customer contacts me looking for new web design but insists that having design experience in their specific industry is a requirement. That prospective client obviously feels like a web designer can’t do a good job without being seeped in the background of their industry. There’s some logic in […]
When you consider how to market your business, your web design may not come to mind right away. Your website, after all, is for educating your customers and selling your products or services. Wait, doesn’t that sound a bit like marketing? In a nutshell, your marketing strategy needs to include your website design. As an […]
Your website is your public face, not just to your neighborhood, but across the globe. Make your site count with effective web design. We have 12 principles of great web design your business can’t live without. 1. The Beauty of Simplicity A few short years ago, Google completed a study that found website users do […]
Marketers today put a heavy emphasis on search engine optimization (SEO). While it is a vital piece of any marketing strategy, many inexperienced marketers believe that proper SEO only applies to content. While that’s not wrong, it isn’t entirely accurate either. Marketers place a substantial influence on SEO essentials such as keywords and meta information […]
A company website should be a foundational part of every business strategy. With over 3.2 billion people using the internet daily, the number of people shopping, browsing, and information-gathering online is steadily growing. According to Walker Sands, “consumers increasingly expect the line between online and in-store to blend into a single, seamless customer experience.” Regardless […]
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