Content & SEO Copywriting Services

Yes. A content strategy forms as a guide to everything you create. Your prospects, users, audience are searches Google daily for answers to their questions and pain points. And how your users access data can vary in multiple ways. With 90% of the world’s online traffic originating from a Google search, competing with millions of other websites is hard. A clear strategy helps to establish the purpose for creating content, who will be targeted and topics most relevant to their searches that ought to be addressed.

Content Marketing, on the other hand, is a marketing strategy that uses high-quality content to help engage online audiences and potential customers. Both the strategy and marketing can often result in improved SEO and increased leads.

Google’s EEAT – Experience, Expertise, Authority, and Trustworthiness – is one of the most important factors for creating content that performs well in search engines because it prioritizes user experience.

When someone runs a search query, Google wants to show them the best answers possible. That’s why we prioritize EEAT in our content: to create the best possible answer to every search query.

• Experience: We work directly with you to acquire your first-hand experience on the topical content we are writing about.
• Expertise: Our writers are experts in your industry and they know exactly how to make your expertise shine through content.
• Authority: High-quality sources, statistics, and references are all tools we use for demonstrating your industry authority.
• Trustworthiness: We fact-check everything we write and follow your industry’s best practices for professional integrity.

Google BERT, helps Google understand natural language better, particularly in conversational search.

Conversational search is significant in helping users submit queries, typically through voice, In return, users will receive answers in the form of a conversation.

1. Consultation. Let’s get to know each other! The best business partnerships are relationships. Let’s take a minute, or 30 😉 and see if we’re a good fit!
2. Develop the Storyline. We’ll discuss how your business can guide people to the transformation they desire. This will inform the tone, target audience, and more of your content marketing strategy.
3. Determine Your Needs. Where is your business in its life cycle? Are you prepared to scale? Or do you need to introduce yourself to the world? Let’s see what you need and how we can help.
4. Create Your Content Strategy. Rome wasn’t built overnight. And neither will your content strategy be. Your website, blogs, social media – and more – all need a consistent message. We ensure your content strategy is built on a solid foundation
5. Shout it Out! With an expert plan in place, we can let the good content roll! Keywords, backlinks … we will bolster your brand, so your story is heard.

Various forms of content writing services include:

• SEO content writing
• Social Media Marketing
• Email Marketing Campaigns
• Blogs
• White Papers
• Infographics
• Website Copy Writing
• Product Descriptions
• Landing Pages
• Case Studies
• Guides and how-tos

Many factors determine how quickly a website sees SEO results. For larger companies that are frequently updated and crawled regularly – it can be days. For smaller business websites it takes longer and can range from 4 to 6 months before seeing results. Factors that contribute to ranking includes, but is not limited to:

• The amount of content on your website
• Content quality
• Relevancy and value of your content
• The crawlability of your website
• Your domain authority
• Your competition.

Yes! We do utilize several AI tools in our content marketing services, such as Grammarly and ChatGPT, to ensure that our client’s content is of the highest quality. However, our professional content writers and editors write and review all content. While AI tools can help jumpstart the content creation and editing process, they cannot replace human expertise – a crucial component of Google’s ranking algorithm. It also cannot replace the creativity and ingenuity of our professional writers.