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Content Marketing is the foundation for a successful inbound strategy

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austin content development team

Content Marketing

Content Marketing helps attract new business, engage your audience and drive profitable action to your website. It’s a strategic approach to creating and distributing valuable content to your target demographics. Content development helps earn natural links, improve search visibility online.

Generate 3x the leads for your business

According to statistics released by the Content marketing Institute, content marketing is known to:

  • Generate 3x more leads than outbound marketing
  • Cost 62% less than your traditional marketing
  • Used by 88% B2B marketers in their strategies
austin inbound marketing strategy

Drive 6x higher the conversion rates

Studies show that content marketing leaders experience 7.8x more site traffic than non-leaders, and 56% of marketers believe that personalized content increases user engagement. The conversion rates of personalized content is six times higher than competitors who do not adopt content marketing in their strategy.

Designing Engaging Content

A good content strategy understands the brand’s persona and overall goals, creatively designs content with the user intent in mind, and includes a variety of content types that all work together to deliver the right message and create a strong image. This includes:

  • email marketing campaigns
  • video production and development
  • blog posts and distribution
  • infographics

Learn how content development can help improve your bottom line

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