6 Ways to Humanize AI-Generated Content

Have you met Marty?

He’s the six-foot robot that patrols the aisles of Giant grocery stores. While many grocery stores use AI-powered robots to manage aisles, look for spills, and check for empty shelves, Giant gave their robot a personality. Each store added large googly eyes and a welcoming smile, humanizing their AI assistant.

While adding eyes and a name to the robot doesn’t seem like a big deal, those small humanizing features go a long way in helping shoppers feel a little less awkward around the robotic store attendant.

While you can’t add googly eyes to AI content, you can adjust AI-generated content in several ways to make it feel more human and even unrecognizable as AI-produced. Some of our suggestions will even help you produce a higher human score when run through AI detectors.

Let’s dive right in!

What Types of AI Tools Can Content Creators Use?

AI content ranges widely from using AI tools to create outlines and edit grammar to using AI to create content from start to finish with little human intervention. There are hundreds of tools available for content creators that incorporate AI.

Some of the tools we use include:

  • HyperwriteHyperWrite is a generative text tool that can aid in writing emails, creating blog posts, researching topics, developing outlines, rewriting content, and more.
  • JasperWhile Jasper offers generative text tools, it goes even further. The AI powerhouse also helps you develop SEO content, manage social media content, and more.
  • Content at Scale: Content at Scale is a cutting-edge solution for long-form content. This tool can mass produce over a dozen blog posts in minutes that can pass an AI detector.

So far, we haven’t found one solution that does it all, especially AI for SEO content, which also has to consider Google’s algorithm.

That’s why we still incorporate human writers for quality control and sometimes even to write content from scratch. We’ve found that incorporating human intelligence (HI) into the mix can help AI tools function better.

How AI Tools Streamline Content Creation

Even though AI can’t fully replace human writers, it can make content creation MUCH easier. Some of the ways we use AI include:

  • Brainstorming ideas
  • Aiding and speeding up topic research
  • Outlining topics
  • Improving SEO techniques
  • Auto-creating content information, like meta descriptions
  • Checking grammar and style
  • Breaking writer’s block through content suggestions

Pros and Cons of AI-Generated Content

While AI-generated content has many pros, AI falls into the category of a guide more than a writer replacement. It supports writers well when using Yoast SEO or PageSpeed tools. Yet, it isn’t quite advanced enough to fully replace humans.

Here is why it benefits writers and where it still requires human intervention.


AI speeds up repetitive tasks that require little to no creativity. For example, AI is excellent for summarizing content into punchy meta descriptions or creating social media posts from your latest blog post.

You can also use AI for long-form content by using its idea-generation tools. It can search for keyword-related topics and develop an outline based on top articles.

If you need additional help, AI can help with prompts when writing content and SEO suggestions for incorporating keywords throughout.

If you generate information using AI, that content works best as a first draft, and you then revise it for publication.

Streamlining these content writing tasks will improve your efficiency, allowing you to produce more content. A higher content count keeps your brand competitive in the fast digital age, whereas content over a few months begins to grow outdated.


AI uses data it studies to create content. Because it pulls from a database, it misses crucial information that impacts content quality, such as:

  • Breaking news
  • New studies and updated data
  • Oral history that is not online
  • Confidently inaccurate
  • Lack of personalization
  • Little to no emotional impact

It often pulls inaccurate information because it doesn’t have human discernment to identify biases, racism, and contradictory data. For example, AI overlooks a large portion of history and stories from cultures without records online, giving AI a white bias.

AI can’t pull from personal experience and knowledge to develop original ideas because it doesn’t have its own experiences.

It can only create concepts from ideas others have already shared. Its lack of personal experience and feeling also means the copy will not contain deep emotions, spirituality, conversational pacing, and natural humor.

6 Tips to Humanizing AI-Generated Content

Explore six ways to humanize your AI-generated content to enjoy its benefits while navigating its weaknesses.

1. Personalize the Content

Brand voice is crucial to building rapport with your audience. Your content should reflect that voice, whether light-hearted, fun, formal, or insightful.

AI can often sound robotic because, well, a robot wrote it. A robot doesn’t have a personality it can infuse into content. It creates content that sounds average and generic. You need to breathe life into it using phrases, styles, and patterns your customers know and trust from your brand.

Personalized content reflects your unique brand and your audience’s uniqueness, which helps you connect.

Customers prefer personalized content. About 42% of customers have expressed frustration with impersonal content.

Additionally, 72% of customers say they only engage with content if it is personalized. Picture that time you tried reaching customer service but ended up talking to a computer instead. Content that speaks directly to customers is like putting a human on a telemarketing call versus using a robocall.

2. Reduce Excess Formality

AI’s default voice is highly formal. It sounds like a college essay trying to impress a strict English teacher rather than a brand trying to build a relationship with clients.

AI tools learn from your voice and copy your style when you write with the tool enough times.

To reduce formality, switch third-person references to second-person “you” statements to talk directly to customers. I also recommend reading sentences aloud and rephrasing them to how you might say the same thought in conversation.

3. Add More Active Voice

Another AI default is using passive voice. While some tools can detect passive voice and suggest active alternatives, it isn’t perfect.

Passive voice sentences aren’t as clear and don’t carry as much power as the active voice.

Consider these two sentences:

  • “The match was won by Argentina.”
  • “Argentina won the match.”

The second sentence in active voice is much more precise about who the sentence is about. It puts the team who won at the front and center. This setup is also more poignant in declaring the team’s win.

4. Build Authority

Authority is one of the cornerstones of SEO content. Google summarizes the essential elements of quality content through the E-E-A-T acronym.

e e a t diagram

Google prioritizes content that embodies E-E-A-T as that article will be the most reliable and will address user search queries.

AI has no experience, expertise, or authoritativeness, which means it doesn’t have as much trust.

To help build trust with readers and improve SEO , add brand authority. You can add authority through personal experience, advice, and authoritative titles.

5. Say Something Unique

One of AI’s limitations is its ability to create unique content. AI content is unique only if you’re referring to directly copying other content. It’s able to create content that doesn’t plagiarize.

However, AI can’t come up with new concepts or ideas. It generates content from data someone has already shared.

If you want your content to stand out, add ideas, stories, or examples readers might not see anywhere else online. Case studies and personal stories work very well to add a unique factor.

You can also use surprising facts to support ideas, less popular adjectives, and unique examples your readers haven’t seen a dozen times.

6. Lose the Fluff

AI is like that talkative relative who always finds the most extended way to convey simple ideas.

I asked AI to tell me about penguins. I won’t bore you with the entire saga it wrote, but here’s one example of a verbose version of a simple idea:

“Penguins are social animals that live in colonies and engage in various behaviors, such as vocalizing, preening, and courtship displays.”

I cut back the fluff and came up with this shorter alternative:

“Penguin colonies socialize by vocalizing, preening, and courting.”

To avoid AI detection and help your AI content to sound human, cut the filler and keep your content to the point. Words that hint your sentence may contain fluff include is, that, which is, and multiple conjunctions. Conjunctions are necessary, but if there are more than one, you probably can shorten the thought.

Add More Human to Your AI with JS-Interactive

AI will streamline your tasks and help you become more efficient. While AI is evolving quickly, there is still a way to go before content marketers can utilize its full potential.

Do you need to add more human intelligence to your AI content?

JS-Interactive can help. We will do the tasks where AI falls short to ensure your web presence stands out from the generic AI content swarming the digital world. This is your chance to level up your AI SEO content and beat the competition.

Contact us for a 30-minute consultation to find out more about our services.


Justin Staples

For 15 years, Justin has guided businesses on a transformative journey through strategic marketing and design to craft their unique online identity.