Category: Content Development

Jan
6
google eeat seo

What is Google E.E.A.T in SEO? Here’s Why It Matters + 10 Strategies for Your Content Marketing

By Justin
Content Development
SEO

What is EAT in SEO and why should you care about it in content marketing? EAT ensures you get the best answers possible to your most important queries. When you run a Google search query, you expect the first page of results to include reliable content, right? You might keep your guard up a bit […]

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Dec
30
chatgpt digital marketing

How ChatGPT Impacts Your Digital Marketing Needs

By Pete Ziolkowski
Content Development
Internet Marketing

Do you remember when cryptocurrency was going to take over the world?  Or NFTs?  Or GameStop Stock?  Fanny Packs were in that race at one point as well.  They dropped out for a while but are making a comeback! If you’ve spent time online recently, you’ve no doubt heard someone talking about Chat GPT.  You’ve […]

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Dec
24
google helpful content enhances seo

4 Unexpected Ways Google Helpful Content Update Enhances SEO

By Justin
Content Development
SEO

Do you remember when every meeting had to be on Zoom?  For some, navigating a virtual world was daunting and defeating.  Many believed that so much virtual interaction signaled the end of reasonable social skills.  For others, online meetings were informative and helpful.  Especially, paradoxically, regarding social skills.   One leader, in particular, shared how seeing […]

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Dec
5
content marketing strategy

9 Steps for Creating an Effective Content Marketing Strategy

By Justin
Content Development
Internet Marketing

How much time would you need to carve out to spend a night on the town watching the Broadway sensation Hamilton? About three hours.  In those three hours, you would be treated to history-shaping excellence. The music would move you and the story told would rapture your attention. Then you would go on your way.  How […]

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Nov
28
buyer persona brands

5 Surprising Ways A Buyer Persona Will Bolster Your Brand

By Justin
Content Development
Internet Marketing

Some businesses succeed because they catch lightning in a bottle.  The fortunate few find themselves in a convergence of productive circumstances that they could not have manufactured.  Remember the wild, unpredictable experience that was the year 2020?  Many people suffered significantly during that season. Others didn’t. The hot tub industry exploded.  It saw a 400% […]

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Sep
28
google helpful content update latest

Power to People First Content Marketing

By Justin
Content Development
SEO

Has a salesperson ever talked you out of making a purchase? It’s like seeing a celebrity at a café.  You can’t believe what you’re experiencing.  When a business values you more than your money, something paradoxical happens.   You want to give them your money! Well, maybe not exactly.  But you feel inclined to trust them.  When […]

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