Category: Branding

Nov
4
brand differentiation seo noise

11 Ways to Break Through the SEO Noise with Brand Differentiation

By Justin
Branding
SEO

Do you feel like your small business’s SEO just isn’t living up to its full potential? Everyone else seems to enjoy more sales and loyal customers as they climb the SERPs. Meanwhile, your rankings just don’t translate into results. What gives? If you’re like 70% of small businesses, you don’t have a concrete SEO strategy. […]

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Dec
31
elements of iconic logo design

10 Elements of Iconic Logo Design Every Brand Needs to Know

By Justin
Branding

There’s no overstating the importance of logo design. A logo is one of the first things that comes to mind when you hear a brand’s name. Take Coca-Cola, for example. The global soda company hasn’t updated its signature logo in over 130 years, introducing only limited variations. You can travel anywhere in the world and […]

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Aug
10
building successful b2b relationships

13 Tips to Build Healthy and Respectful B2B Relationships

By Justin
Branding

Most of the B2B relationships I’ve developed are awesome. But if I’m being honest, some aren’t so great. At least, they’re not where I’d like them to be. I’ve always felt that business relationships should look more like partnerships. Some interactions, however, feel much more like a transaction than a personal relationship. That’s why I […]

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Aug
8
backlink seo campaign focus

Quality Backlinks for SEO: What Should You Really Focus On? [+6 Tips]

By Justin
Branding
SEO

OK, so how many emails have you opened this week asking you to insert backlinks across your site? I am referring to emails like this: Gmail (Note: The recipient never requested a domain link quote, btw) :/ Companies spend thousands for marketers to earn them backlinks. Entire agencies exist for the sole purpose of building […]

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Oct
11
brand guidelines digital marketing

Why You Need Brand Guidelines for Effective Digital Marketing

By Justin
Branding

Successful branding is why you can name the company in that Hulu advert long before their name or logo makes an appearance. You see the colors. You feel the vibe. You know it’s Grammarly/Target/Maybelline/insert-brand-here. The goal of recognition isn’t necessarily to become a household name: consistent branding affects your audience’s buying behavior and loyalty more […]

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