Category: Branding

Explore the intricacies of brand vs branding strategies. Learn to leverage these differences for business success in our comprehensive guide.

“I read it online, so it MUST be true!” That claim has become a joke referencing the abundance of misleading or inaccurate online information. Building a website is easier than ever. A person with $35 can purchase a free domain and a year of hosting from Bluehost. Then, AI walks them through the website-building process. […]

Maximize your small business marketing in Austin with expert tips on website performance, local SEO, social media strategy and more.

Do you feel like your small business’s SEO just isn’t living up to its full potential? Everyone else seems to enjoy more sales and loyal customers as they climb the SERPs. Meanwhile, your rankings just don’t translate into results. What gives? If you’re like 70% of small businesses, you don’t have a concrete SEO strategy. […]

There’s no overstating the importance of logo design. A logo is one of the first things that comes to mind when you hear a brand’s name. Take Coca-Cola, for example. The global soda company hasn’t updated its signature logo in over 130 years, introducing only limited variations. You can travel anywhere in the world and […]

OK, so how many emails have you opened this week asking you to insert backlinks across your site? I am referring to emails like this: (Note: The recipient never requested a domain link quote, btw) :/ Companies spend thousands for marketers to earn them backlinks. Entire agencies exist for the sole purpose of building backlinks. […]