Category: Branding

Do you feel like your small business’s SEO just isn’t living up to its full potential? Everyone else seems to enjoy more sales and loyal customers as they climb the SERPs. Meanwhile, your rankings just don’t translate into results. What gives? If you’re like 70% of small businesses, you don’t have a concrete SEO strategy. […]

There’s no overstating the importance of logo design. A logo is one of the first things that comes to mind when you hear a brand’s name. Take Coca-Cola, for example. The global soda company hasn’t updated its signature logo in over 130 years, introducing only limited variations. You can travel anywhere in the world and […]

Most of the B2B relationships I’ve developed are awesome. But if I’m being honest, some aren’t so great. At least, they’re not where I’d like them to be. I’ve always felt that business relationships should look more like partnerships. Some interactions, however, feel much more like a transaction than a personal relationship. That’s why I […]

OK, so how many emails have you opened this week asking you to insert backlinks across your site? I am referring to emails like this: Gmail (Note: The recipient never requested a domain link quote, btw) :/ Companies spend thousands for marketers to earn them backlinks. Entire agencies exist for the sole purpose of building […]

Successful branding is why you can name the company in that Hulu advert long before their name or logo makes an appearance. You see the colors. You feel the vibe. You know it’s Grammarly/Target/Maybelline/insert-brand-here. The goal of recognition isn’t necessarily to become a household name: consistent branding affects your audience’s buying behavior and loyalty more […]