Author: Justin

Justin is a small business owner with over 15 years of progressively increasing experience in multiple facets of internet development, SEO, and digital marketing.
Nov
28

5 Surprising Ways A Buyer Persona Will Bolster Your Brand

By Justin
Content Development
Internet Marketing

Some businesses succeed because they catch lightning in a bottle.  The fortunate few find themselves in a convergence of productive circumstances that they could not have manufactured.  Remember the wild, unpredictable experience that was the year 2020?  Many people suffered significantly during that season. Others didn’t. The hot tub industry exploded.  It saw a 400% […]

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Nov
9

18 Common Digital Marketing Mistakes and How to Avoid Them

By Justin
Internet Marketing

“Your future self will always see your present self as unwise and immature. That means you are currently a fool right now.”  Or so quipped one popular thought leader.   What if it didn’t have to be that way?  Or, at least, not as much?  What if you could get in front of some of the […]

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Oct
24

4  Ways Creating a Negative Buyer Persona is Positive for Content Marketing

By Justin
SEO

This product is no joke!  Where do you think you could buy such a ridiculous thing? Answer: only in rural areas.  How well would this sell at a festival like Austin City Limits?  Not very.  This may seem like a silly product regardless of where it’s sold.  Or maybe a gag gift.  But if you’ve […]

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Oct
12

4 Tips to Craft Killer Keywords for an eCommerce SEO Strategy

By Justin
Ecommerce
SEO

Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” We live in an era where it feels like becoming internet famous is accessible.  Or your big break is waiting in a Shark Tank. It’s easy to get lured into thinking that if you’re not […]

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Sep
28

Power to People First Content Marketing

By Justin
Content Development
SEO

Has a salesperson ever talked you out of making a purchase? It’s like seeing a celebrity at a café.  You can’t believe what you’re experiencing.  When a business values you more than your money, something paradoxical happens.   You want to give them your money! Well, maybe not exactly.  But you feel inclined to trust them.  When […]

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Sep
23

What’s Best for Your Small Business in Austin – Custom Web Design or Prebuilt WordPress Themes?

By Justin
Web Design
Wordpress

How many decisions do you think you’ve made so far today? Take a guess. According to Eva Krockow’s research with Psychology Today, the average person makes 35,000. Every. Single. Day. If you sleep for eight hours a night, you are probably “making roughly 2,000 decisions per hour or one decision every two seconds.” Some decisions […]

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