Category: Internet Marketing

Some businesses succeed because they catch lightning in a bottle.  The fortunate few find themselves in a convergence of productive circumstances that they could not have manufactured.  Remember the wild, unpredictable experience that was the year 2020?  Many people suffered significantly during that season. Others didn’t. The hot tub industry exploded.  It saw a 400% […]

“Your future self will always see your present self as unwise and immature. That means you are currently a fool right now.”  Or so quipped one popular thought leader.   What if it didn’t have to be that way?  Or, at least, not as much?  What if you could get in front of some of the […]

In 1897 Mark Twain had to tell people that the reports of his death were greatly exaggerated.  In 2022, email campaigns may feel the same way. But if there is one strategy you can count on to bring your email campaigns to life and connect with your reader, it’s building a human connection. It’s never […]

2020 unleashed a historic disruption on a global scale.  Pandemics.  Shutdowns. Civil unrest. In the aftershock of all this, an unprecedented number of American workers quit their jobs. Remote work, uncertain company futures, and more contributed to many people taking the risk of starting their own business. With this influx of small businesses and the […]

We already know organic search traffic is more sustainable and effective than paid ads. Research estimates that globally, businesses will spend a whopping $389 billion on digital ads this year—most without really understanding where the money goes or the ROI. In fact, people are finally catching onto the idea that hyper-targeted ads—like PPC which drives […]

2021 is here and most of us face a completely different reality than we did one year ago. Your audience does too. Their financial situation, expectations, and material conditions have all changed drastically over the past year. Speaking of change, chances are that your digital marketing strategy for 2021 could use a revamp. Moving into […]