Tag: Content Creation

Aug
8

How to Create a Content Marketing Strategy for Your SEO Campaign

By Justin
Content Development

Do you think brands would keep spending over $150k a year on something that doesn’t deliver results? In 2019, the average B2C spent $185k on content, while the average consumer brand spent $230k. Content marketing is successful because it builds audience trust, engagement, and interest – all of which help you meet your goals of […]

Read More

Jun
2

Why and How to Grow Your SEO and Digital Strategy During COVID-19

By Justin
Internet Marketing
SEO

Your digital strategy and search engine optimization have always been important. Now that people are spending more time online, however, they’ve become critical. We can’t control what’s happening around us – we can only control how we respond and adapt. On that note, no two people are facing the same reality these days. Goldman Sachs […]

Read More

Oct
22

The 3 Best SEO Practices to Grow Your Search Traffic

By Justin
SEO

Increasing site traffic can be a challenge to even the most prolific marketing team. There are many ways to grow your website’s search traffic, including utilizing paid search and advertising. But for every business with an online presence, optimizing your site for SEO should be the priority. Why Bother with SEO? SEO (search engine optimization) […]

Read More

Oct
11

Why You Need Brand Guidelines for Effective Digital Marketing

By Justin
Branding

Successful branding is why you can name the company in that Hulu advert long before their name or logo makes an appearance. You see the colors. You feel the vibe. You know it’s Grammarly/Target/Maybelline/insert-brand-here. The goal of recognition isn’t necessarily to become a household name: consistent branding affects your audience’s buying behavior and loyalty more […]

Read More

Aug
12

5 Features of Results-Driven, Creative Content

By Justin
Content Development

We all know we need to develop quality, creative content. It creates traffic, conversions and ultimately, sales. However, knowing content is necessary and understanding the type of content that drives results are very different. As the owner of an SEO company, I get that results-driven content creation isn’t always instinctive. By integrating a few basic […]

Read More

May
4

What the heck is a writing style guide? (And why do I need one?)

By Rachel
Content Development

I’ve fielded several questions from clients recently about writing style decisions – when to capitalize job titles, the number of spaces after a period, when to use numerals vs. spelling out numbers, whether to use an Oxford comma, things like that. Questions like these are especially common when a piece of writing goes through numerous […]

Read More