Tag: Content Creation
How to Create a Content Marketing Strategy for Your SEO Campaign
Do you think brands would keep spending over $150k a year on something that doesn’t deliver results? In 2019, the average B2C spent $185k on content, while the average consumer brand spent $230k. Content marketing is successful because it builds audience trust, engagement, and interest – all of which help you meet your goals of […]
Why and How to Grow Your SEO and Digital Strategy During COVID-19
Your digital strategy and search engine optimization have always been important. Now that people are spending more time online, however, they’ve become critical. We can’t control what’s happening around us – we can only control how we respond and adapt. On that note, no two people are facing the same reality these days. Goldman Sachs […]
The 3 Best SEO Practices to Grow Your Search Traffic
Increasing site traffic can be a challenge to even the most prolific marketing team. There are many ways to grow your website’s search traffic, including utilizing paid search and advertising. But for every business with an online presence, optimizing your site for SEO should be the priority. Why Bother with SEO? SEO (search engine optimization) […]
Why You Need Brand Guidelines for Effective Digital Marketing
Successful branding is why you can name the company in that Hulu advert long before their name or logo makes an appearance. You see the colors. You feel the vibe. You know it’s Grammarly/Target/Maybelline/insert-brand-here. The goal of recognition isn’t necessarily to become a household name: consistent branding affects your audience’s buying behavior and loyalty more […]
5 Features of Results-Driven, Creative Content
We all know we need to develop quality, creative content. It creates traffic, conversions and ultimately, sales. However, knowing content is necessary and understanding the type of content that drives results are very different. As the owner of an SEO company, I get that results-driven content creation isn’t always instinctive. By integrating a few basic […]
What the heck is a writing style guide? (And why do I need one?)
I’ve fielded several questions from clients recently about writing style decisions – when to capitalize job titles, the number of spaces after a period, when to use numerals vs. spelling out numbers, whether to use an Oxford comma, things like that. Questions like these are especially common when a piece of writing goes through numerous […]
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