When I meet clients, they often question me on what to expect from the SEO process.
Some are skeptical about whether it will really make a difference for their business, while others are eager to see results as quickly as possible.
Regardless of their initial perspective, I always make it a point to provide them with clear expectations and a customized plan tailored to their unique needs.
In today’s post, I’ll share my insights and experiences on what you can expect when working with an Austin SEO consultant and how it can help your business thrive online.
Table of Contents:
- What to Consider When Looking for an Austin SEO Consultant
- 10 Benefits of Hiring an Austin SEO Contractor
- 1. Access to Professional Knowledge
- 2. Save Time & Money
- 3. Increase Website Traffic & Visibility
- 4. Improve Conversion Rates
- 5. Stay Ahead of Competitors
- 6. Build a Quality Linking Strategy
- 7. Access to Better Quality Data
- 8. Can Help You Build Better Relationships
- 9. Provides the Maintenance You Didn’t Know You Needed
- 10. You’ll See a Return on Your Investment
- Setting Expectations with Your Austin SEO Contractor
- Partner with an Austin SEO Contractor You Can Rely On
What to Consider When Looking for an Austin SEO Consultant
Selecting the right SEO consulting partner can take time with so many options available in Austin. We’ll explore the essential factors to consider when choosing an Austin SEO contractor that can help you achieve your business goals.
Background and Experience in SEO
The first thing you’ll want to look into when investigating SEO experts is their background. Researching an SEO expert’s history and past projects is integral to the hiring process. Take the time to review past work and research experiences others have had with the company you’re thinking about hiring.
Ongoing Communication and SEO Support
Working with an SEO consultant who prioritizes open communication and continuous support is crucial. Effective communication ensures that goals are aligned and that the consultant understands the company’s values, mission, and goals. They also need to provide continuous support to keep the website updated with the most current SEO best practices.
Transparency In SEO Techniques and Strategies
Transparency is critical when working with an SEO contractor. A reputable Austin SEO contractor should be upfront about their strategies, techniques, and progress made toward your business goals. You should be seeing regular reports and updates with insights into the impact of their efforts first-hand.
One red flag you’ll want to be on the lookout for is a contractor that promises immediate results. SEO is not an overnight success; proper SEO takes time and effort. Studies show that nearly 60% of the pages currently ranking in the top 10 results of Google are three or more years old.
A Proven Track Record of SEO Success
I believe that my own digital marketing presence ought to be a standard for what can be achieved with prospective clients. The best way to demonstrate the effectiveness of an SEO specialist is to look at their website and content. An SEO contractor who has put in the effort to optimize their own website and content will likely produce the same for a client’s assets.
10 Benefits of Hiring an Austin SEO Consultant
Highlighted below, are some of the many advantages of hiring a professional SEO consultant in Austin.
1. Access to Professional Knowledge
A qualified Austin SEO consultant has the knowledge and experience to help you create effective strategies for improving your website’s visibility in search engine results pages (SERPs). They understand the complexities of organic optimization and can develop comprehensive plans tailored to your specific needs.
2. An Experienced SEO Saves Time & Money
Attempting DIY SEO strategies often take longer than expected, possibly costing you more money in the long run. An attentive SEO consultant knows how to get things done quickly and efficiently. Don’t worry about wasting resources on ineffective tactics or unnecessary expenses.
3. Increase Website Traffic & Visibility
An SEO company in Austin can optimize your website to boost visibility by helping it rank higher on search engine results pages (SERPs). The higher you rank, the more likely potential customers will click on your listing. This is referred to as “organic” traffic and is very powerful. Organic featured snippets are displayed at the top of the SERPs and have an average click-through rate of 23.3%.
With the help of an Austin SEO expert, your website can be optimized to appear in these top positions and increase your organic traffic and overall authority.
4. Improve Conversion Rates
Improved visibility results in higher chances of conversion. A website optimized for user experience with helpful information on the company’s products/services is more likely to attract visitors and convert them into paying customers.
5. Stay Ahead of Competitors
As digital marketing continues evolving at lightning speed, staying ahead of competitors requires frequent updates, testing new strategies, etc. Access to an experienced expert who understands these changes helps businesses stay competitively positioned against other brands vying for attention within the same industry/niche market.
6. Build a Quality Linking Strategy
Link building is an essential part of any SEO strategy, and from my experience, one of the most challenging as well. But with the 20+ years of experience between my colleague and I, we’ve learned that a comprehensive link-building strategy built on quality backlinks builds domain authority, and improves your website’s ability to rank well.
As SEO experts, we identify high-quality link opportunities, create content optimized for link building, and track progress. We also identify potential risks associated with link building, such as link spam or low-quality links, and advise how to avoid them.
7. Access to Better Quality Data
Experienced SEO Contractors provide your business with access to better-quality data related to your website’s performance. We track metrics such as visitor behavior, conversions, and click funnels. We set achievable benchmarks and measure the effectiveness of marketing strategies.
We use advanced tools like Ahrefs, SemRush, and Buzzsumo to gather insightful data about your business. Access to better-quality data enables our clients to make informed decisions and strategies to achieve their objectives effectively.
Additionally, an SEO contractor provides measurable key performance indicators (KPIs) so that you can track your website’s success over time. Customizing these reports will provide clients with the data they need to make the best possible decisions to improve their business’s bottom line.
8. Can Help You Build Better Relationships
When you hire an experienced Austin SEO consultant, you’re not just signing up for higher search engine rankings and increased website traffic but also gaining a valuable ally in building better relationships with your customers.
As an SEO consultant, my business forms strategic partnerships with our clients. We work to understand your business’s unique goals, values, and audience to create a customized digital marketing strategy that resonates with your base. This creates a more personalized customer experience that builds a loyal following and increases brand loyalty.
9. Provides the Maintenance You Didn’t Know You Needed
SEO forensically examines all aspects of your website and online business. As a full-service SEO agency in Austin, we provide numerous benefits, including maintenance services.
Whether it’s keyword research, content creation, on-page optimization, technical SEO, or off-page link building, our SEO firm has the expertise to handle all aspects of maintaining your website’s security and visibility on search engines.
10. You’ll See a Return on Your Investment
Utilizing proven SEO strategies and techniques with an experienced contractor should drive more targeted, relevant traffic to your site. An increase in quality traffic can lead to higher conversions, generate more revenue and produce tangible results from your investment.
Set Expectations with Your Austin SEO Contractor
Remember a few key points when setting expectations with your SEO contractor.
Define Your SEO Goals
Both parties need to agree on what success looks like before any work begins. This should include target keyword rankings, website traffic increases, or other measurable outcomes. Having clear objectives up front helps set realistic expectations from the start and allows everyone involved to focus their efforts toward achieving them.
Understand Capabilities and Limitations
Before you hire a company for SEO services, make sure you know what they can bring to the table. Ask about their experiences and the potential issues they may run into based on your current status. Inquire about how they may be able to address potential challenges beforehand or in the moment.
Set Timeframes and Milestones
Make sure your contractor keeps campaigns on track and on time by setting and monitoring small and large goals. Allow for feedback and revisions as needed. Milestones help track progress and help ensure everyone is accountable.
Be Open To New Ideas
Collaborating with SEO contractors can help take your business to the next level. Some SEO can be experimental, and much of what takes place in a campaign can be iterative. Keep an open mind and be willing to try new things, you’ll be surprised by new findings that can improve your website and boost your rankings.
Partner with an Austin SEO Consultant You Can Rely On
At JS Interactive, we help our clients reach their goals by providing high-quality SEO services and the support they need to understand how these services work and what they are achieving. Let us help you optimize your online presence with our comprehensive SEO, digital marketing, and web design services.
Contact us today to learn how we can increase visibility for your business!
