An Austin SEO Company

Yes. As of October 2023, 62% of the world’s population now use the internet. Search engines are designed to discover websites. As more people discover your website the more marketable it becomes. SEO also increases traffic channels across all social media channels as well.

SEO is not a one-time deliverable, but rather an ongoing process that requires content development & analytics. SEO requires being up-to-date with the trends and constant evolution of algorithms within major search engines.

Search engines measure the value of your website based on its crawlability, authority and relevancy. Crawlability is based on Google’s ability to scan, read and index the content of your website. Authority is based primarily on the reputation of your website in the eyes of Google and other major search engines. Relevancy is just that – it’s how relevant your website is to search results based on the intent of a user.

On-page SEO is a strategy utilized throughout your website pages that helps you rank higher in a search engine. On-page SEO includes content development, HTML source code (image optimization, metadata, keywords, etc) and internal link building.

On-Page SEO focuses on all content the user sees on a page and what users don’t see in source code but is visible to Google algorithms.

Off-Page SEO refers to all techniques and action taken outside your website that affects your search engine results. Optimizing for Off-page SEO includes link building and promoting from websites that are viewed by search engines and users as popular, relevant, trustworthy and of authority.

Local SEO is a strategy used to optimize your business to be visible within the local community it serves. Visibility is based on organic queries in search engines where the intent of the user is to find your physical location.

You can. But do you want to? SEO is a robust solution that requires a great investment of time in order to produce optimal results. If your marketing budget is a less than a few hundred bucks, maybe consider a DIY. Be cautious of so-called SEO experts who provide monthly services for a few hundred bucks; they can have a negative impact on your results for the long haul. But if you’re looking to maximize your return with SEO, consider hiring a professional SEO consultant.

Yes! We utilize various AI tools to enhance the overall experience for our clients. Tried and tested tools such as SEMrush, OpenAI with SEOPress and BuzzSumo help us analyze your competitors and give you an edge over them. We don’t utilize these tools to spam your content or participate in Black-hat SEO techniques. Our staff is trained to be ethical and make decisions based on the client’s best interest.

Although AI offers numerous benefits, it’s important to note its limitations. AI algorithms rely on historical data, so they are ineffective in predicting brand-new trends. Additionally, human expertise, critical thinking and intuition are still essential for interpreting AI-generated insights and making strategic decisions.

Ongoing SEO is important for brand success. Maintaining consistent SEO practices should be a cornerstone of your online endeavors. A few compelling ways that ongoing SEO helps businesses succeed, include:

• Staying parallel with Google
• Keeping up with your competition
• Introduces new products and locations easier
• Improves digital user experience
• Tests new audiences
• Maintains consistent ranking

SEO keeps you on your toes with emerging trends, constant changes, and new opportunities. When you hot goals, we recommend you continue investing in SEO to retain that position and tap into new opportunities.