Tag: Content Creation

We all know we need to develop quality, creative content. It creates traffic, conversions and ultimately, sales. However, knowing content is necessary and understanding the type of content that drives results are very different. As the owner of an SEO company, I get that results-driven content creation isn’t always instinctive. By integrating a few basic […]

I’ve fielded several questions from clients recently about writing style decisions – when to capitalize job titles, the number of spaces after a period, when to use numerals vs. spelling out numbers, whether to use an Oxford comma, things like that. Questions like these are especially common when a piece of writing goes through numerous […]

When my colleague Justin Staples asked me to write an article on why professional copywriting is important, I was at a loss for words. It’s not that I’m unfamiliar with the topic. I’ve been writing my entire life. From the time I could hold a pencil, I was creating stories. That eventually led to my […]