The first step in developing your business website is choosing a platform. WordPress is one of the most popular content management systems for a myriad of reasons. This platform can be used by anyone, allowing you to customize your site easily and to your specifications. If you are in the beginning phases of your website development, or you are looking to change platforms, there are five good reasons why a WordPress website may be good business for you.
1. It is User Friendly
No coding or programming experience? No problem with WordPress. As soon as you download this platform, you can begin designing your content. WordPress CMS is easy to set up, with a simple user interface and instinctive functionalities that are quick to learn and follow without any technical knowledge.
In WordPress, you can learn how to upload content and videos within a matter of hours. In fact, there is an online tutorial that promises you can learn WordPress in a week or less and the training, like the platform, won’t cost you a dime. Once you see the admin dashboard, you will see why this CMS is so quick and easy to master.
2. It is Customizable
While the WordPress templates are extremely simple to use, they also allow you full creative reign in website design to produce a site that is distinct to your business’s branding and personality. The platform allows you to integrate any theme you like, changing the layout to your precise liking.
In addition to designing your site, you can keep it up to date with the built-in blogging tool. Considering that companies that post regular blogs see 97 percent more links to their sites, blogging is a key component to any well-performing website. The default blogging configuration on WordPress makes it easy to keep your content up to date engaging customers with content specific to your industry and your business.
3. It Provides Add-Ons
While basic WordPress functionality provides ample room for creativity and customization, add-ons or plugins allow you to take your website to the next level. Any additional feature you would like to add to your website, from customized contact forms to social media, can be put into place with the help of a plugin.
To date, WordPress has more than 55,000 plugins to choose from. Thousands are completely free while others are extremely affordable. Some of the plugins available add a single feature to your site, while others might provide a whole set of functionalities in a single download.
Pro Tip: Be selective with plugin use. Research the market and pay attention to the ‘Last Updated’ date. I don’t recommend selecting plugins that are too dated or have not been upkept by plugin author.
4. It is Secure
Online security is a concern for any business owner. You want to ensure your website provides safety for you and your customers to interact and transact. While the WordPress pool is one of the largest, it has also proven to be one of the safest. In addition to featuring top security tools to keep hackers and cyber criminals away, WordPress is constantly updating its security to ensure it remains current and effective.
Some of the security features provided by WordPress include:
- Strong malware monitor
- Regular software updates
- Inbuilt password protection
- Backups of your website
- Ability to hide certain pages
Pro Tip: A couple plugins I would recommend are Sucuri and Wordfence Security. One of the leading causes for compromise is dated software. So be sure to keep your WordPress software regularly updated.
WordPress dominates Google’s SERP with 583,000,000 results
5. It’s SEO Friendly
WordPress was originally designed just for bloggers, but it has evolved considerably since then. The platform starts you out on the right SEO foot by code that’s generated follows the best practices for SEO. Web designers at every skill level can then optimize their sites further using online tutorials and premiere plugins like YOAST.
6. Support is Available
Support is everything when you are trying to get your website up and running. WordPress is ready to deliver, with support options throughout the process. Because WordPress is a popular open source solution, there is a large community of experienced developers available for support. No matter what issue you might run into, there will be someone who can solve your problem and get you moving forward once again.
7. It Gives You Room to Grow
The flexibility and multitude of add-ons and 3rd party support and integration in WordPress ensure your site never gets stagnant. You can always find ways to expand your website as your business grows. This is one of the few platforms that has the tools in place to grow with you, no matter how big your company gets.
8. It’s Free
WordPress is an open source software, which means it is completely free to download and use. In addition, you have access to free tutorials and thousands of free plugins that allow for greater customization of your site. At the same time, you retain complete control of your website data and files. You can also move your website to any web hosting service whenever you like.
Pro Tip: For fast, secure web hosting with a ton of built-in features for WordPress, I strongly recommend Kinsta or WP Engine.
There is no doubt that WordPress is an advantageous way to produce a website for your business. However, finding a free source and designing a website for results can be very different. The web design experts at JS-Interactive have the experience and expertise to ensure you get the greatest value from your website. Contact our Austin web design company today to learn more about our service.