Category: Internet Marketing

In 1897 Mark Twain had to tell people that the reports of his death were greatly exaggerated.  In 2022, email campaigns may feel the same way. But if there is one strategy you can count on to bring your email campaigns to life and connect with your reader, it’s building a human connection. It’s never […]

2020 unleashed a historic disruption on a global scale.  Pandemics.  Shutdowns. Civil unrest. In the aftershock of all this, an unprecedented number of American workers quit their jobs. Remote work, uncertain company futures, and more contributed to many people taking the risk of starting their own business. With this influx of small businesses and the […]

We already know organic search traffic is more sustainable and effective than paid ads. Research estimates that globally, businesses will spend a whopping $389 billion on digital ads this year—most without really understanding where the money goes or the ROI. In fact, people are finally catching onto the idea that hyper-targeted ads—like PPC which drives […]

2021 is here and most of us face a completely different reality than we did one year ago. Your audience does too. Their financial situation, expectations, and material conditions have all changed drastically over the past year. Speaking of change, chances are that your digital marketing strategy for 2021 could use a revamp. Moving into […]

Those of us working in digital marketing have always understood the importance of a holistic online presence. Back in April, however, countless brands who previously put their website, SEO, and overall digital presence on the back-burner found themselves scrambling to make up for the lost time. 45% of B2B marketers report using digital channels for […]

We’ve all gone through so much this year – and it’s not over yet. 2020 has changed our lives in many ways, collectively and individually. However, one thing is certain: the pandemic has accelerated digital transformation across all industries and sectors. We were already moving towards more online sales and business, but that’s skyrocketed over […]