When you consider how to market your business, your web design may not come to mind right away. Your website, after all, is for educating your customers and selling your products or services.
Wait, doesn’t that sound a bit like marketing?
In a nutshell, your marketing strategy needs to include your website design. As an expert Austin web designer, I put together 11 tips to help you create a website that will grow your business.
1. Understand Your Buyer Persona
Buyer personas are fictional representations of your ideal customer – the person you speak to directly in your marketing. Buyer personas help you get to know your customers better and relate to them on a tangible level. The more details you can add to your personas in terms of needs and interests, the more effective those personas will be. Keep in mind, you will likely have more than one persona, since no two customers are exactly alike.
2. Align Your Site with Customer Needs
Once you have created your buyer personas, you have defined at least some of the needs and values of your customers. By tuning into your customer needs, you can create a website that is both beautiful and engaging. Think user-friendly and focus on creating a valuable experience for the customers that visit. When your site is both appropriate and interesting to your customers, they will be more likely to stick around long enough to make a purchase.
3. Consider Visuals: Less is More
Now is not the time to see how many colors and fonts you can fit on a web page. Limit colors to one neutral color that forms your background and two accent shades. The accent colors will likely be drawn from your logo or brand. Next, choose one font for headings and another for text. You can be more creative with your heading font, since this will catch your customer’s eye. Stick with a basic font for text so your customer doesn’t have to work too hard to read what you say.
4. Manage Your Menu
Your menu is a tool to give customers a glimpse into your business. While you want this informational tool to be a navigational dream, consider the content of the menu wisely as well. Let it show as much of your business as possible in its brief format. A customer should be able to get a general gist of your purpose from strictly reading your menu.
5. Simplify Your Sales Funnel
As you create your sales process, eliminate all redundant and excessive actions. Cut any steps that do not serve an obvious purpose. Make sure the funnel flows consistently toward the end result. Customers are more likely to finish a sale when they can move unhindered through the process.
6. Share Value – Don’t Sell
Start focusing on your customer who came to your site because of a problem. Let them know you understand their needs and offer a solution. Give them the solution they are looking for by sharing your own story. With the right focus, your customers will buy without feeling like they were sold. That’s a critical step whether you are attracting a one-time buyer or a long-term customer.
7. Choose the Right Content
Think about what you want your content to do as it relates to a sale. Does your customer need information first? Give them the information they want, but just enough to pique their interest in your product or service. Create content that answers the need of your customer and make sure it is well-written, so your customer takes the time to read it. Don’t be afraid to leave them hanging a bit at the end so they take the next step with your business.
8. Be Clear
Everything on your website needs to be clear, from your headlines to your message. Your customer needs to know what you are about and what you stand for. Don’t mistake clarity with dry, however. You can be clear with content that is enjoyable to read.
9. Automate Your Processes
Don’t leave things to chance when designing your website. Set the right protocols in place to make steps like a follow-up, communication, and connection an easy process. Make your site work for you so you don’t get bogged down in the details once it is up and running.
10. Be Mobile-Friendly
While a mobile website is good, it’s not enough today. Optimize and improve your processes for better engagement on mobile as well. Create a mobile menu design that makes it easy to navigate your site on any device. Keep in mind that a substantial portion of your customers will be finding you on mobile and make sure their experience is a positive one.
11. Stay Up on the Trends
Almost as soon as your website is live, it will start to become outdated. It is critical to stay up on trends to stay ahead of the game. For example, are you optimizing for voice search yet? Does your site include any videos? Now is the time to bring it up to par.
A Website Worth Visiting
Your website design is about more than making an attractive site. You want a site that is engaging, functional and smooth to use. Choosing the right web designer and creating the appropriate web design for your business is the first step to building a robust customer base.
As a web designer, I know how vital design can be to the growth of your business. Allow my web design team to help you bring your vision to reality. Contact JS-Interactive today to get started.