By now most probably have a basic understanding of why SEO and content marketing are important. They are both big game changers in the digital marketing space.
The benefits of internet presence are obvious. Online visibility helps build brand awareness, and credibility and increases audience reach. It makes your business accessible to the virtual world 24/7.
Having a well-functioning website with great usability is fundamental to your online business. But being visible to a relevant audience is what really drives growth for your business.
SEO and Content Marketing for online success
SEO and Content Marketing intertwine with each other. SEO is a technical process that aims to maximize website visits through natural, organic search. Content marketing provides valuable content relevant for search that encourages customers to take profitable action with your online business.
Finding the right language, keywords, and metadata is imperative to SEO success. Google search engines are smarter than they’ve ever been. This is why in 2020, both SEO and Content Marketing are essential tools to really boost digital growth.
While we are long past the days of meta keywords and keyword stuffing content, keywords remain relevant and essential to SEO. Researching relevant keywords and making use of them in your content helps gain visibility in search engine results pages. Keywords are most useful when implemented within site titles, page headers, and body content.
Just remember that using keywords excessively (keyword stuffing) in an attempt to rank does nothing for your SEO. In fact, it could have a negative impact on your results. In your strategy, it’s important to know who your site visitors are and to establish keywords with creative content that’s relevant. Your content marketing strategy should speak primarily to your audience – and not search engines. There are a variety of FREE SEO tools available to find the right keywords to help position your business in front of the right audience.
In your content strategy, you want to be favorable to Google by creating relevant, unique content on a consistent basis. I try to encourage my clients to get into the mind of their customers. What key questions do they ask? What solutions do you offer to the problem they want to solve?
Consider the variety of ways to provide useful content to customers:
- Blog posts
- Case studies
- Press releases
- Video and more
The key is to brainstorm creative ways to produce topical subject matter that includes important keywords. With the right keywords, you can position yourself online before the right audience.
User Experience (UX) Design
Relevant content needs relevant experience. One may not consider UX design as part of an SEO and content marketing strategy, but it actually plays a significant role. Good User experience includes:
- Creative content and engagement
- Website accessibility (to both users and search engines)
- Site architecture
- Web design
- Actionable steps in the context of a user’s immediate need
From a technical SEO standpoint, your website becomes accessible to search engines when content intentionally addresses title tags, header tags and URL structure. In your customization of this content, consider your keywords and how they fit into your strategy.
On the other hand, creative content strategizes a hierarchy of importance and relevancy with what a user first sees on a webpage. It organizes content in a way that makes it useful for readers and easy for search engines to understand.
Content created with user intent in mind will generate qualified leads. An effective strategy for lead generation also includes off-site content and link building. Link building is an SEO strategy that generates referral traffic back to your website. The market-relative content that gets published on other websites, directories, and media channels links back to your business.
The more authority a referral site has, the more beneficial it will be for your SEO and visibility online. With Google’s demand for quality and creativity, good content is needed for your SEO and inbound marketing strategy.
My thoughts? Let SEO and content marketing work for you.
Stay in the race. Better yet – get ahead of your competition. SEO and content marketing can help empower businesses to grow online.
Not sure where to start? Let’s chat.