Askren Wrestling Academy

AWA is located in both Mequon and Hartland, WI and is run by professional MMA Fighter Ben Askren and his brother Max. Both brothers grew up in Hartland, WI under the tutelage of wrestling coach, John Mesenbrink, and won state titles at Arrowhead before moving on to NCAA Div 1 Championships at the University of Missouri. Now back in Wisconsin, Ben and Max are dedicated to helping young wrestlers achieve success at the highest levels of Collegiate and International wrestling, and they strive to develop a life-long passion for the sport.

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The challenge

The website’s look and feel was very dated, and the site architecture very confusing to users. Content was layered upon content, and pages nested within pages without any structure or hierarchy. The website image did not reflect the brand, or the professionalism of Askren Wrestling Academy.

The solution

Completely redesign their website to improve look, feel, functionality and usability. AWA’s website architecture was redefined to allow for easy access for users. The brand was strengthened with it’s improved image, and a new content management system was acquired for easy internal use and blogging by the client.

website redesign responsive design analytics tracking
content management system improved user experience
Ben Askren

Justin did a great job redesigning our website. We have had great feedback from customers about the website. Thanks a lot Justin.

Ben AskrenCo-founder of AWA Wisconsin, Professional MMA Champion