Lorena Sarbu

Born in Timisoara, Romania, Lorena is a contemporary fashion designer with impeccable style, who infuses her own glamourous and European-inspired personal fashion into beautifully timeless creations. Lorena exquisitely combines sumptuous fabrics, unique textures and intricate embellishment to create distinctively stunning designs for the modern woman. Her designs are featured in many popular editorials worldwide, and her custom and couture gowns from her collection are often worn by many red carpet Hollywood celebrities.

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The challenge

To provide a complete website redesign and a content management system that allowed more flexibility and easy management of the clients portfolio. The previous design was not adaptive to mobile environments, and their previous showcase of evening wear was optimized at a very small scale that didn’t visually capture the elegance of Lorena’s work online.

The solution

Website redesign and development. A clean, contemporary look and feel for Lorena Sarbu, and a functionality that really showcases the beauty of Lorena’s work. It was imperative that all content was easily accessible by the user, and that quality and scale of Lorena’s collections were customized for optimal viewing online from all devices, both standard and mobile.

web design improved user experience content management system
responsive design analytics tracking

The results

increase in visit duration
increase in content consumption
increase in newsletter subscriptions
increase in conversions

Solutions provided:

  • website redesign
  • responsive design
  • web development
  • content management system
  • wordpress