Being able to creatively write content for your website or your blog like any other writing requires skill.
Google search engines really push creativity for site authors, and encourage structuring your content and writing in a way that keeps material interesting to read for your users. If your content is market relative, and if it engages your target audience, they are more likely to stay on your page, and to share your posts via Facebook, Google Plus, Twitter and other social media networks. Web copy differs from published or print copy, and have a greater incentive to stop reading content on a webpage (where you have other clickable links, etc.); So it’s critical that your website copy is clear, concise, and provides answers to commonly asked questions relative to your target market.
When it comes to building content, our experts at MOZ have put together 5 KEY QUESTIONS, that marketers should be looking into when formulating creative content for your SEO strategy.
- What does our organization create that helps solve searchers’ questions or problems? Your product or service should present expertise, value and solve questions most likely being asked by searchers.
- What is the unique value we provide that no one else does? Don’t just present your content in a way that says “we’re better than the top 10 on the list”…explain ‘why you are ten times better than anything on the list”
- Who’s going to help amplify our message, and why will they do it? Having material that people care enough about to share. Who is your target customers and who influences your target customers enough to share. This is what helps build ranking signals and amplifies your company’s message. These people, however, aren’t on social media…these are those customers who love you so much, they don’t want to share you with others. There has to be a strategy that’s a level above this…you need press, bloggers and social media sharers to influence your target audience.
- What is our process for turning visitors from search into customers? As part of an SEO strategy …. what will it take for people first visiting you from search, from a problem or a question that they had that you answered— become a customer?” If you don’t have that process yet, it has to be built. The optimization of this SEO strategy is referred to as conversion rate optimization.
- How do we expose what we do that provides value here in a way that engines can easily crawl, index, understand, and show off? This question leans more towards classic SEO. While we may have the answers to keyword questions, how can we show this off in a way that is not only structured well and reads well, but is crawled and indexed by Google.
If you can answer these five questions, then you are on your way to providing a tactical approach to your SEO strategy. If you’d like learn more on why you need SEO, click the button below!