Boost online sales through SEO and online marketing
Burn Right contacted us to help build their online brand and increase online sales through search engine optimization.
Hotter burn & cleaner air with Burn Right Products
Burn Right™ was founded in 2001 and offers some of the best outdoor burning technology on the market. Their innovative cylindrical design and burn temperatures of over 1600°F guarantees an efficient burn, resulting in complete incineration and cleaner air. Customer safety underscores everything they do. Their burn cages are patented and designed to effectively contain flames to help prevent wildfires.
- CLIENT: BURN RIGHT™ PRODUCTS
- INDUSTRY: ONLINE RETAILER, E-COMMERCE, HOME & GARDEN
- URL: BURNRIGHTPRODUCTS.COM
Web Design
We integrated a lightweight framework that is more optimal for site speed. We customized the storefront to push sale notifications directly to the client’s dropshipper for fulfillment purposes.
Kewyords & SEO
We delivered a comprehensive list of keywords. First, we analyzed all relevant keywords from previous Ad campaigns that drove high volume traffic. We completed an extensive competitive research on keywords. From research, we compiled a list of broad & longtail keywords. Lastly, we integrated a content strategy with our selected keywords and revised all the website and Amazon metadata.
Live Chat features
Once the website began gaining more traffic, we integrated a live chat features to expand the line of communication between the buyer and the business. The goal to provide immediate customer service and increase conversions.
Improve shipping fulfillment
Products are purchased through the website & Amazon. The company works directly with a local dropshipper. The communication gap between sales and fulfillment needed to be bridged in order to turn shipping around in a timely manner. We integrated a solution that streamlines communication between sales on the website, Amazon and the dropshipper. The result is on-time delivery and improved customer experience.
Build online reputation
We created a local listing for the business, and worked towards building an authentic user-generated online review system from Google. Reviews are directly integrated into the website from both Google and Facebook.
Amazon SEO Optimization
Sizes for a singular product were separately listed on Amazon, which resulted in multiple listings and reviews for one product. We consolidated reviews from both product sizes and created a single product listing that displays various sizes. We integrated keywords from research within a single product listing for search. The goal to drive traffic to a single product with size variations and all reviews.
FaceBook Advertising
We calculated a rough estimate on Ad spend. We also created a highly segmented and customized audience list based on previous buyers and users who have engaged with the business. From that list, we targeted select user-types to distribute a series of ads across FaceBook. While we received a high volume of engagement and grew our fan base, sales were lower than we anticipated. The overall investment on the client’s end, however, was low.
The results
Burn Right Products more than doubled their online traffic, increased qualified leads, and tripled their online conversion rates. Sales volume was up by 550% in 6 months.
USER INCREASE
174
3,569 vs 1,304
CONVERSIONS INCREASE
218
1,312 vs 413
SALES VOLUME INCREASE
550
4,111 vs 1,535
REVENUE INCREASE
490
8,086 vs 3,407
With a strengthened brand, improved search visibility and an increase in conversions, sales volume has increased. Working with Burn Right remains a fun, challenging project. The client paused paid ads to focus solely on a cost-efficient SEO and marketing plan. As a result, we have worked to increase qualified leads to the website and their Amazon listing. Conversion and sales volume will continue to increase while we build their brand and generate more traffic to their business.
