Burn Right Products

We delivered a comprehensive list of keywords. First, we analyzed all relevant keywords from previous Ad campaigns that drove high volume traffic. We completed an extensive competitive research on keywords. From research, we compiled a list of broad & longtail keywords. Lastly, we integrated a content strategy with our selected keywords and revised all the website and Amazon metadata.

Once the website began gaining traffic, we integrated a live chat features to expand the line of communication between the buyer and the business. The goal to provide immediate customer service and increase conversions.

Products are purchased through the website & Amazon. The company works directly with a local dropshipper. The communication gap between sales and fulfillment needed to be bridged in order to turn shipping around in a timely manner. We integrated a solution that streamlines communication between sales on the website, Amazon and the dropshipper. The result is on-time delivery and improved customer experience.

We created a local listing for the business and worked towards building an authentic user-generated online review system from Google. Reviews were directly integrated into the website from both Google and Facebook providing more brand credibility and social proof.

Sizes for a singular product were separately listed on Amazon, which resulted in multiple listings and reviews for one product. We consolidated reviews from both product sizes and created a single product listing that displays various sizes. We integrated keywords from research within a single product listing for search. The goal was to drive traffic to a single product with size variations and all reviews.

We calculated a rough estimate on Ad spend. We also created a highly segmented and customized audience list based on previous buyers and users who have engaged with the business. From that list, we targeted select user-types to distribute a series of ads across FaceBook. While we received a high volume of engagement and grew our fan base, sales were lower than we anticipated. The overall investment on the client’s end, however, was low. From Facebook metrics, we were able to pull valuable user data that taught us more about our customers.