The Power of Local SEO: A Comprehensive Look at the Latest Statistics

The impact of local search engine optimization (SEO) cannot be emphasized enough for both B2B (business-to-business) and B2C (business-to-consumer) companies.

Local SEO empowers businesses to find and captivate their local audience, drive a surge of relevant traffic, generate high-quality leads, and unlock unprecedented sales growth.

Brace yourself as we delve into the reasons why local SEO is an absolute game-changer for both B2B and B2C companies:

Local SEO For B2B Companies

Local SEO is the superhero B2B companies need. They can connect with potential clients nearby by optimizing their online presence for local searches.

Strategies like business listing optimization, positive reviews, and location-specific keywords boost visibility and credibility.

It fosters partnerships, builds trust, increases brand recognition, and drives higher conversions and revenue. With local SEO, B2B companies conquer their local market and become unstoppable.

Local SEO For B2C Companies

B2C companies can reap local SEO benefits by linking their business to local consumers looking for nearby products and services.

By implementing local SEO strategies, brands grab the spotlight in search results, driving foot traffic, generating leads, and boosting online sales.

Positive reviews, accurate information, and localized content build trust, foster long-term relationships, and strengthen brand loyalty. Local SEO is the ultimate weapon for B2C success.

General Local SEO Statistics

Our insightful figures shed light on the impact and importance of local search engine optimization for businesses. These statistics provide valuable insights into the local SEO landscape, from the number of local searches conducted daily to the factors influencing local search rankings.

Let’s explore the fascinating realm of local SEO statistics and uncover the trends and patterns that can help businesses thrive in their local markets.

  • 88% of Marketers agree that there is a close correlation being organic and local rankings. – Moz (2020)
  • For 18% of marketers, local link building is the most crucial local SEO strategy they want to invest in. – Search Engine Land (2020)
  • 46% of all inquiries on Google are explicitly searching for local information. – SEO Tribunal (2022)
  • Internet usage for gathering information about local businesses skyrocketed from 90% in 2019 to an impressive 98% in 2022. – BrightLocal
  • Reviews play a vital role in Google’s local SEO, with a 15% impact on the local SEO pack rank. – 99Firms
  • 91% of consumers say reviews of local branches impact their perceptions of big brands in some way. – Brightlocal (2024)
  • 56% of local retailers still need to claim their listing for Google My Business. – SEO Tribunal (2022)
  • 82% of businesses haven’t yet claimed a listing on Bing. – SEO Tribunal (2022)
  • 62% of consumers said they will disregard a business if they cannot find them online. – Safari Digital (2023)
  • 46% of Google searches have a local search intent. – SEO Roundtable (2018)
  • Beyond standard review platforms, consumers utilize various channels to gather information about local businesses. This includes 35% relying on YouTube, 32% on Instagram, 20% on TikTok, and 35% consulting local news sources. – BrightLocal
  • 91% of marketers agree that reviews impact local rankings. – Moz (2019)
  • Around 86% of people go straight to Google Maps to search for a business. – 99Firms
  • Those searching for local or informational searches will click on Google’s autocomplete suggestion more often than those searching with commercial queries. – Backlinko (2023)
  • 29% of all Google SERPs contain a local pack as part of their results. – RankRanger (2018)

Local Search Volume Statistics

Local search volume statistics reveal the tremendous impact of optimizing for local searches. These figures offer a glimpse into the behavior of local searchers and the factors that influence their purchasing decisions. Here are some intriguing local search volume statistics to consider:

  • As of 2024, there are roughly 5.9 million keywords related to “near me” in the U.S., with 800 million searches per month using a variation of “near me.” – SOCi (2024)
  • 92% of searchers select businesses on the first page of local search results. – SEO Tribunal (2022)
  • 28% of the searches for something local will result in a later purchase. – SEO Tribunal (2022)
  • ‘Open now near me’ searches are up 400%. – Think with Google (2022)
  • “near me” + “Where to buy” mobile queries have grown by over 200% from 2017 to 2019. – Think with Google (2020)
  • 75% of Marketers believe properly using their Google Business Profile positively impacts their local SEO ranking. – Moz (2020)
  • Studies show that completely accurate Google Business Profile listings receive 7x more clicks than incomplete or inaccurate listings. – (WebFX 2023)
  • Complete and accurate Google Business Profile listings are 70% more likely to attract visitors to the store’s physical location.

Local Search Traffic and Engagement Statistics

Most consumers rely on the Internet to learn more about local businesses and make informed purchasing decisions. Local search traffic and engagement statistics shed light on the power of online information in driving consumer behavior. Below are some of the most compelling statistics to consider when evaluating the impact of local search on your business:

  • The first results of local business searches receive roughly 24.4% of all clicks. – Safari Digital (2023)
  • 97% of people learn more about a local company via the Internet. – SEO Tribunal (2022)
  • 90% of consumers who conduct a search for a local business will make a purchase within a week of their initial search. – Synup (2023)
  • When performing a local search, 72% of consumers visit stores within a five-mile radius of their location. – SEO Tribunal (2022)
  • 70% of consumers will go to a store because of the information they find online. – SEO Tribunal (2022)
  • When a business has received positive reviews, consumers are 73% more likely to trust them. – SEO Tribunal (2022)
  • 88% of consumers said they would use a business that replies to all of its reviews, with only 47% who would go to a business that didn’t. – Brightlocal (2024)
  • Regarding local searches, 80% result in a conversion, indicating a high likelihood of purchase. – WebFX (2023)
  • Local queries account for half of Google’s two trillion annual searches. – Moz (2020)
  • Local SEO has a closing rate of approximately 14.6%. – Ahrefs (2023)
  • Google is statistically the most trusted review platform across all industries. – BrightLocal
  • 42% of consumers will click on results inside of the Google Maps Pack when conducting local searches. – Backlinko (2023)
  • Research shows that multi-location brands tend to achieve an average of 33.4% Google 3-pack or local pack presence for their most competitive keywords, while multi-location enterprises that fully optimize their visibility in search achieved nearly double the visibility in the 3-pack (65.7%). – SOCi (2024)
most used review platforms 2024

Mobile Local Search Statistics

In an increasingly mobile-driven world, mobile local search statistics highlight smartphones’ significant role in connecting consumers with local businesses. If you’re not already optimizing your website for mobile devices, now is the time to do so – and here are a few compelling reasons why:

  • “Near Me” mobile search queries have increased by 136% in the last year. – Safari Digital (2023)
  • After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. – SEO Tribunal (2022)
  • 78% of location-based mobile searches result in a purchase made offline. – SEO Tribunal (2022)
  • 58% of the world’s internet traffic is derived from mobile devices. – Statistia (2023)
  • 82% of smartphone shoppers conduct “near me” searches. – Uberall (2018)
  • 57% of all local searches are done on a tablet or mobile device. – ReviewTracker (2023)
  • 84% of smartphone users have used their phone to look up “food near me.”  – Uberall (2018)
  • 50% of smartphone users say they visit a store within a day of conducting a local search. – Synup (2023)
  • When searching for “near me,” 60% of smartphone users will click the first two to three results. – Uberall (2018)
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. – HubSpot (2022)
  • 98% of shoppers say they “occasionally” read online reviews when researching local businesses. – BrightLocal
  • 76% of consumers say they “regularly” or “always” read online reviews for local businesses. – BrightLocal
  • 50% of individuals trust online reviews as much as personal recommendations. – BrightLocal (2024).
  • 31% of consumers say they trust online reviews as much as articles by topic experts. – Brightlocal (2024).

Voice Search and Local SEO Statistics

The rise of voice search has revolutionized the way people find local businesses. Voice-enabled speakers and virtual assistants have become popular tools for conducting local searches. Below are only a few of the statistics and trends you need to know about voice search and local SEO:

  • Voice search is used by 75% of people who own voice-enabled speakers weekly to find local companies near them. – WebFX (2019)
  • 50% of U.S. consumers say they utilize voice search daily. – UpCity (2022)
  • Roughly 55% of individuals use voice search to find local businesses. – WebFX (2019)
  • 76% of smart speaker users perform local voice searches at least weekly. – Invoca (2021)
  • The most popular age group for voice search is 18-34. – BrightLocal (2018)
  • 20% of searches in the Google App are done by voice. – Think with Google (2017)
voice search age group

Updated: December 2023

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  • WebFX (2023). 95 SEO Statistics From This Year That’ll Transform Your Strategy. Retrieved from WebFX
  • Statista (2023). Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2022. Retrieved from Statista
  • SEO Roundtable (2018). Did Google Say 46% Of Searches Have Local Intent? Retrieved from SEO Roundtable.
  • Think with Google (2022). 2022 Retail Marketing Guide: Drive foot traffic and in-store sales. Retrieved From Think with Google.
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  • Uberall (2018). STUDY: 82% Of Mobile Shoppers Doing ‘Near Me’ Searches. Retrieved from Uberall.
  • Think with Google (2020). Insights we uncovered in 2019 that will take you into 2020. Retrieved from Think with Google.
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  • Moz (2020). The State of Local SEO Industry Report 2020. Retrieved from Moz.
  • Invoca (2021). 34 Voice Search Stats Marketers Need to Know in 2021. Retrieved from Invoca.
  • Ahrefs (2023). 79 SEO Statistics for 2023. Retrieved from Ahrefs.
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  • 99Firms (2021). Local SEO Statistics. Retrieved from 99Firms.
  • BrightLocal (2018). Local Consumer Review Survey 2023, Voice Search and Local Statistics. Retrieved from BrightLocal.
  • Safari Digital (2023). 19 Local SEO Statistics That Matter in 2023. Retrieved from Safari Digital.
  • ReviewTracker (2023). Local SEO for Multiple Locations: 5-Step Guide. Retrieved from ReviewTracker
  • UpCity (2022). 50% Of U.S. Consumers Use Voice Search Daily. Retrieved from UpCity.
  • Synup (2023). 50+ Compelling Local SEO Stats (And How to Make Them Work for You). Retrieved from Synup.
  • Backlinko (2023). How People Use Google Search (New User Behavior Study). Retrieved from Backlinko.
  • RankRanger (2018). Percent of Page One SERPs: Featured Snippets with Local Packs. Retrieved from Backlinko
  • Think with Google (2017). 4 things you need to know about the future of marketing. Retrieved from Think with Google.
  • Backlinko (2024). LOCAL SEO: The Definitive Guide. Retrieved from Backlinko.
  • Brightlocal (2024). Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored. Retrieved from Brightlocal.
  • SOCi (2024). The Top 54 Local SEO Statistics, Updated 2024. Retrieved from SOCi.
  • Moz. Local Search Citations Trends. Retrieved from Matrix Marketing Group.

Cassie Boss

Cassie serves as a Content Specialist and SEO Strategist. She blends her background in English literature with her passion for writing to implement SEO strategies and create engaging content.