The Power of Local SEO: A Comprehensive Look at the Latest Statistics

and in person. With search engines, map apps, and social platforms all showing local results, your presence there directly impacts leads and revenue.

Brace yourself as we delve into the reasons why local SEO is an absolute game-changer for both B2B and B2C companies:

Local SEO For B2B Companies

B2B companies that sell into specific regions or service areas rely heavily on being found when decision-makers search for nearby options. Buyers use local and industry terms together, scan map results, and look for clear business information before they reach out.

Improving your Google Business Profile (GBP) local listings, reviews, and location-focused content helps you appear for those searches and makes it easier for prospects to trust you. The result is better-qualified leads and more closed deals from the markets that matter most.

Local SEO For B2C Companies

For B2C brands, local SEO connects everyday searches to in-store visits and online orders. People check hours, locations, menus, products, and reviews before they decide where to go or what to buy. 

When your profiles and local pages are complete, accurate, and backed by real customer feedback, you earn more visits, more repeat buyers, and more local word-of-mouth.

Local SEO and AI

New AI‑powered search features are changing how people find local businesses, from chat interfaces to answer boxes that pull in local recommendations. These tools rely on the same sources you care about for local SEO: your website, your profiles, and your reviews.

​Clear content, structured data, and consistent business information help your company show up both in traditional results and in AI‑driven answers. As you go through the stats in this guide, keep in mind that strong local SEO now supports both types of visibility. 

As you look at current data on AI adoption in search and local discovery, keep the following statistics in mind:

• 59% of local agency marketers want to develop their AI and machine learning skills in 2025. – BrightLocal (2024). Local Marketing Industry Survey: Agency Edition.
• 32% of people have admitted to using AI for local business searches. – Near Media (2024)
• Business websites account for about 58% of ChatGPT local search sources, followed by business mentions at 27% and online directories at 15%. – BrightLocal (2024). Uncovering ChatGPT Search Sources.
• 32% of U.S. adults believe that AI would provide a better experience and outcome than a typical search when looking for local businesses. – Near Media (2024)
• When asked during a survey with Near Media, roughly 67% of respondents stated that they believe it is “likely” or “very likely” that AI applications will replace traditional search engines within the next three years. – Near Media (2024)
• 40% of consumers are actively utilizing generative AI during their search experiences. – BrightLocal (2025)
• 88% of multi-location marketers use generative AI in their organizations. – BrightLocal, Brand Beacon Report 2024)

General Local SEO Statistics

Our cultivated list of local SEO statistics shows how often people use local search and which factors relate to better visibility. They cover where searches start, how profiles and reviews matter, and which platforms people rely on most.

Let’s explore the fascinating realm of local SEO statistics and uncover the trends and patterns that can help businesses thrive in their local markets.

• Over 75% of local searches end up converting into leads. – SEO.ai (2024)
• 32% of SEO professionals believe that a Google Business Profile is the most important ranking factor to appear in the map pack. – Brightlocal (2023)
• Local SEO leads typically have a close rate of about 15%. – SEO.ai (2024)
• 88% of Marketers agree that there is a close correlation between organic and local rankings. – Moz (2020)
• For 18% of marketers, local link building is the most crucial local SEO strategy they want to invest in. – Search Engine Land (2020)
• Approximately 46% of all Google inquiries are specifically searching for local information. – SEO Tribunal (2022)
• Google remains dominant, with 45% of consumers defaulting to Google Search for local queries, while 15% go directly to Google Maps. – Search Engine Journal (2025)
• Combined, map apps (Google, Apple, and Bing) now account for approximately 20% of all local searches. – Search Engine Journal (2025)
• Internet usage for gathering information about local businesses skyrocketed from 90% in 2019 to an impressive 98% in 2022. – BrightLocal
• Reviews play a vital role in Google’s local SEO, with a 15% impact on the local SEO pack rank. – 99Firms
• 56% of local retailers still need to claim their Google Business Profile listing. – SEO Tribunal (2022)
• 82% of businesses haven’t yet claimed a listing on Bing. – SEO Tribunal (2022)
• 62% of consumers said they will disregard a business if they cannot find it online. – Safari Digital (2023)
• Beyond standard review platforms, consumers utilize various channels to gather information about local businesses. This includes 35% relying on YouTube, 32% on Instagram, 20% on TikTok, and 35% consulting local news sources. – BrightLocal
• 91% of marketers agree that reviews impact local rankings. – Moz (2019)
• Those searching for local or informational searches will click on Google’s autocomplete suggestion more often than those searching with commercial queries. – Backlinko (2023)
• 29% of all Google SERPs contain a local pack as part of their results. – RankRanger (2018)
• When local searchers land on a given landing page, you have 2 seconds to prove you serve their city. – Backlinko (2024)
• Citations have decreased in importance as a ranking factor. However, they are still an essential part of local SEO, with research showing that approximately 70% of businesses ranking in the top 100 local search results have a complete and accurate NAP. – (Moz 2020)
• 91% of consumers agree local branch reviews impact their overall perceptions of big brands, with 75% saying they “always” or “regularly” check online reviews and 22% saying they “occasionally” read online reviews when researching area businesses. – BrightLocal (2024)
• 81.8% of internet users begin searching for something online via search engines. – Kepios (2023)
• In Google’s top 10 organic search results for local queries, business websites account for 47% of the results, directories make up 31%, and business mentions constitute 16%. – BrightLocal (2025)

Local Search Volume Statistics

Search volume data shows how frequently people use local queries and “near me” phrases. This helps you understand the size of the opportunity and why appearing on the first page and in map results is so important.

• As of 2024, there are roughly 5.9 million keywords related to “near me” in the U.S., with 800 million searches per month using a variation of “near me.” – SOCi (2024)
• 92% of searchers select businesses on the first page of local search results. – SEO Tribunal (2022)
• ‘Open now near me’ searches are up 400%. – Think with Google (2022)
• 75% of Marketers believe properly using their Google Business Profile positively impacts their local SEO ranking. – Moz (2020)
• Studies show that completely accurate Google Business Profile listings receive 7x more clicks than incomplete or inaccurate listings. – (WebFX 2023)
• Consumers are roughly 2.7 times more likely to consider your brand as reputable if you have a complete Business Profile on Google Search and Maps. – Google Business Profile (2024)
• Complete and accurate Google Business Profile listings are 70% more likely to attract visitors to the store’s physical location.
• Nearly 58% of businesses still don’t optimize for local search. – ReviewTracker (2022)

Local Search Traffic and Engagement Statistics

These traffic and engagement numbers focus on what happens after the search: clicks, visits, calls, and purchases that come from local queries. They are useful when you need to connect local SEO work to real business outcomes.

• The first results of local business searches receive roughly 24.4% of all clicks. – Safari Digital (2023)
• 97% of people learn more about a local company via the Internet. – SEO Tribunal (2022)
• 90% of consumers who search for a local business will purchase within a week of their initial search. – Synup (2023)
• When performing a local search, 72% of consumers visit stores within a five-mile radius of their location. – SEO Tribunal (2022)
• 72% of consumers admit to using Google to search for local business information. However, that number drops to roughly 61% for consumers 18-24 years old. – SOCi. (2024) Consumer Behavior Index
• For those in the 18-24 range, 67% claim they use Instagram to search for local businesses, with 62% saying they use TikTok. – SOCi. (2024) Consumer Behavior Index
• 70% of consumers will go to a store because of the information they find online. – SEO Tribunal (2022)
• 47% of consumers would look for an alternative nearby if a business they found online was closed. – Brightlocal (2025)
• 63% of consumers said that seeing primarily negative reviews of local sites would make them lose trust in that business. – Brightlocal (2024)
• 69% of consumers feel optimistic about using a brand if its reviews describe positive experiences. – Brightlocal (2024)
• When a business has received positive reviews, consumers are 73% more likely to trust them. – SEO Tribunal (2022)
• 88% of consumers said they would use a business that replies to all of its reviews, with only 47% who would go to a business that didn’t. – Brightlocal (2024)
• 41% of consumers will use three or more sites to check business reviews. – Brightlocal (2024)
• 81% of consumers use Google to find local business reviews. – Brightlocal (2025)
• 34% of consumers will use three or more sites to check business reviews, while 74% use at least two. – Brightlocal (2025)
• 83% of consumers use Google to find local business reviews. – Brightlocal (2025)
• 71% of US consumers said they won’t use a local business with a review/star rating below 3 stars. – Brightlocal (2024)
• Local queries account for half of Google’s two trillion annual searches. – Moz (2020)
• Local SEO has a closing rate of approximately 14.6%. – Ahrefs (2023)
• Google is statistically the most trusted review platform across all industries. – BrightLocal
• Research shows that multi-location brands tend to achieve an average of 33.4% Google 3-pack (local pack) presence for their most competitive keywords, while multi-location enterprises that fully optimize their search visibility achieve nearly double that (65.7%). – SOCi (2024)
• Every week, 80% of US consumers look for local businesses online, and 32% do so daily. – SOCi. (2024) Consumer Behavior Index
• 98% of shoppers say they “occasionally” read online reviews when researching local businesses. – BrightLocal
• 76% of consumers say they “regularly” or “always” read online reviews for local businesses. – BrightLocal
• Google Business Profile interactions break down roughly as follows: 56% result in website visits, 24% in calls, and 20% lead to branded searches. – Synup (2026).
• About 42% of local searches involve clicks on results in the Google Local 3‑Pack. – Synup (2026).

Mobile Local Search Statistics

Most local searching now happens on phones, which makes a simple, fast mobile experience essential. The following stats underline why responsive design, clear calls to action, and easy tap‑to‑call or directions can’t be an afterthought.

• “Near Me” mobile search queries have increased by 136% in the last year. – Safari Digital (2023)
• After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours. – SEO Tribunal (2022)
• 78% of location-based mobile searches result in a purchase made offline. – SEO Tribunal (2022)
• 62% of the world’s internet traffic is derived from mobile devices. – Statista (2025)
• 82% of smartphone shoppers conduct “near me” searches. – Uberall (2018)
• 57% of all local searches are done on a tablet or mobile device. – ReviewTracker (2023)
• 84% of smartphone users have used their phone to look up “food near me.”  – Uberall (2018)
• 18% of local smartphone searches lead to a purchase within 24 hours. – Synup (2026).
• When searching for “near me,” 60% of smartphone users will click the first two to three results. – Uberall (2018)
• 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. – HubSpot (2022)
• 50% of individuals trust online reviews as much as personal recommendations. – BrightLocal (2024)
• 31% of consumers say they trust online reviews as much as articles by topic experts. – Brightlocal (2024)
• In the US, voice search is most commonly used by smartphone owners, with approximately 145 million individuals utilizing this feature. – eMarketer (2023)

Voice Search and Local SEO Statistics

Voice search is now a regular part of how people look up nearby businesses on phones, smart speakers, and virtual assistants. As AI‑powered assistants handle more of these requests, Voice Search Engine Optimization (VSEO) is a core part of showing up when someone asks for a nearby product or service. Below are a few statistics and trends to know about voice search and local SEO.

• There are approximately 8.4 billion voice assistants in use worldwide. – Statista (2024)
• 76% of smart speaker users perform local voice searches at least weekly. – Invoca (2025)
• Roughly 149.8 million people in the US use voice assistants. – Statista (2024)
• 90% of people believe voice search is easier than searching online. – Demand Sage (2024)
• Around 50% of voice searches are tied to local intent, such as finding nearby businesses, services, or directions. – Synup (2026)
• 58% of consumers have used voice search to find local business information in the last 12 months. – Synup (2026)
• Roughly 55% of individuals use voice search to find local businesses. – WebFX (2019)
• 76% of smart speaker users perform local voice searches at least weekly. – Invoca (2021)
• The most popular age group for voice search is 18-34. – BrightLocal (2018)
• 71% of people say they would rather use voice search than type in a query manually. – Demand Sage (2024)
• 68% of people say they turn to digital assistants for quick fact-checking. – Demand Sage (2024)

Updated: March 2026

Sources

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