Workout Boss and CrossFit Funky

Founded by fitness enthusiast, Chris Aiello, Workout Boss & CrossFit Funky is one of Wisconsin’s best in CrossFit, personal training and sports & therapeutic massage. As a team it is there mission to motivate others by empowering them with education and awareness needed to make significant lifestyle changes through regular exercise, recovery and proper nutritional choices.

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The challenge

To completely redesign Workout Boss online to improve their overall image, to cleanup content, and to provide web functionality that enables online users to browse their website without difficulty. Their page layouts with price tables specific to online purchasing were not rendering effectively on mobile devices, and as a result bounce rates increased from users having difficulty with navigating .

The solution

Redesigned to drastically enhance the company’s image and provide a user interface with functionality that enables users to browse and access website content without difficulty. We re-purposed their WordPress content management system and optimized their responsive design layout to reduce bounce rates, increase accessibility for mobile users, and increase online conversation rates.

web design user experience Information architecture
responsive design wordpress CMS

The results

decrease in bounce rates
increase in new visitors
increase in visit duration
increase in lead generation
Chris Aiello

I hired Justin to bring life to my website and in return he has helped me to re-brand my business. I told Justin exactly what I wanted to do with my website and he not only created a vision, but he executed our goal and then some! JS Interactive has always been one step ahead of me and got work done sooner than expected. I will continue to work with JS-Interactive because Justin has taken the time to get to know me and my business, and takes pride in his work and his clients satisfaction. I feel so blessed that I have someone like Justin helping me with very important aspects of my business!

Chris AielloFounder / CrossFit L1 Trainer