The Ronald McDonald House Charities

Since opening their doors in 1984, The Ronald McDonald House Charities – Eastern Wisconsin has done a fantastic job of providing an amazing facility; a ‘home away from home’ for families whose lives have been disrupted as a result of their child’s illness or injury. These families come from 569 Wisconsin communities, all 50 states, and many countries around the world whose children are receiving medical care at Children’s Hospital of Wisconsin or other area hospitals.

The challenge

To provide a complete website redesign and  a content management system that allowed more flexibility and management from staff internally. Their prior solution consisted of one locally installed license that restricted RMHC from creating a flexible design, or usage of multiple admin users.

The solution

We worked with RMHC to provide a custom designed layout that reflects their company’s brand, integrated the design within a WordPress CMS solution and created multiple administrative users. The website interface and architecture improvements made it is easy for online users to access information, as we as donate and signup for volunteer programs offered by the house.  We also updated multiple social media channels to provide consistency with brand, and provide consultation on ways to optimize the website to improve invisibility online. All of these efforts played it’s part in the Ronald McDonald House initiative to raise $10 million dollars for their expansion project in 2015. 

design / content management system content strategy SEO consultation
improved user experience analytics tracking

The results

Helped to play a part with meeting the goal of  the Ronald McDonald House initiative to raise $10 million dollars for their expansion project in 2015.

increase new visitors
increased conversions
decrease bounce rates
increase visit duration
Ann Petrie

JS-interactive has been a great partner to the Ronald McDonald House Charities Eastern Wisconsin. They provide website design and support and are very helpful in always suggesting ways to better position our website and share our story to help our visitors understand us and our mission better. Prices are explained on the front-end and I am never surprised by the billings – very important as we are a small charity with a limited budget. Justin can explain technical concepts in a very understandable way.

Ann PetriePresident / CEO