Fireplace Blowers Online (FBO)

Located on the shores of beautiful Lake Michigan in Racine, Wisconsin, Fireplace Blowers Online is a premier online retailer of professional quality, aftermarket fireplace blowers & fans, fireplace blower kits, and fireplace blower accessories. FBO are industry pioneers who offer replacement blowers and fan kits for a huge selection of gas and wood burning fireplaces, including Lennox, Superior, Monessen, Majestic, Vermont Castings, CFM, Heat N Glo, Heatilator, Security, Continental, Napoleon, FMI, and more.

The challenge

To provide a custom designed logo for FBO with a more professional image that would replace their preexisting logo being used for FBO branding.

The solution

Following some industry & competitive research, we created a series of  concepts (sketched drawings & creative direction) for FBO to review. Once a concept was selected by FBO, the final logo was designed to provide a strong, yet simple iconic image that is memorable, reflective of the services provided by FBO & flexible to work with various media types and applications.

Industry research Concept development Logo design
Terry Baker

Working with Justin and his staff at JS-Interactive has been a truly pleasurable experience. When we began the process of looking for someone to re-brand FBO, beginning with a logo re-design, several local inquiries led us to JS-Interactive. The entire process was seamless and hassle-free. Justin provided several initial hand drawn sketches, which helped set direction and focus. Following the sketches, several digital versions of the logo were created and presented to us for consideration. We absolutely loved one of the variations, so we began collaborating on how to make the logo absolutely perfect. Justin provided invaluable insight during the entire design process and was incredibly attentive to our opinions and feedback. The end result was a logo that far exceeded our expectations and the start of a truly amazing relationship with JS-Interactive. Kudos to Justin and his staff!

Terry BakerOwnerFireplace Blowers Online